Your scientific business is (actually) life-changing. So why aren't enough people paying attention?
Getting the word out about your company is difficult in any industry. But in complicated fields like STEM, it's that much harder. Let's change that.
Scientific business owner overwhelmed by marketing?
If you came from the lab (or academia) and feel like a fish out of water, you're in good company.
Find it hard to build awareness of your company in the market?
There are endless ways to promote your business, but knowing where to start can be tough.
Ready to get your business to the next level but not sure how?
You're in growth mode but are surrounded by other technical professionals. Time to gain a fresh perspective.
Scientist to CEO; noun.
An umbrella term referring to business owners, leaders, managers, and other technical professionals running or aspiring to lead a business.
You might be an engineer or microbiologist, food scientist or biotechnology innovator. Maybe you left academia to pursue an idea, or developed IP along the way.
Whatever the field or role, you may find business and marketing overwhelming—yet you need it for growth.
I'm Jen, and I'm obsessed with growing scientific businesses.
As a scientist turned marketer with an MBA, I've spent my career helping nearly 50 STEM-based companies grow.
🌱Lifelong nature lover & creative
🌱Biology & nutrition background (B.Sc. & M.Sc.)
🌱Left my technical writing/regulatory job for marketing
🌱Earned my MBA specializing in strategy & marketing
🌱14 years in life science, including senior marketing roles
🌱Quit the corporate 9-5 to launch my own business
🌱CEO, FreshLeaf Marketing - 4.5 years & going strong!
🌱Mentor to >70 start-ups & small businesses
🌱Author & speaker
🌱Mom of 2
Today I use my science background and 5-step marketing process to help more "scientist to CEOs" build thriving businesses.Learn My Story
What can readers expect from Scientist to CEO™?
Here's a sneak peek into the book.
“Art is the expression of the profoundest thoughts in the simplest way.”
- Albert Einstein
The Accidental CEO
Never planned on leaving academia, yet now find yourself leading a company? If so, you might feel like a fish out of water at times. That was the case for all the technical professionals I interviewed for this book. Learn their stories, missteps, and words of wisdom as they built their companies.
Featuring Stories From
Adam Ligeralde, MS, Lab Chromatography Sales Specialist, Cytiva | Anthony Francioni, M.Sc., Co-Founder, Whitebox Geospatial | Aziz Boxwala, PhD, Co-Founder & President, Elimu Informatics | Chris Conner, MS, Host, cc: Life Science and Life Science Marketing Radio podcasts | David Lloyd, M.Sc., CEO, FREDsense | Erica Sosnowski, B.Sc., MBA, Managing Partner, Sosna + Co | John Lindsay, PhD, Co-Founder, Whitebox Geospatial | Kevin Gallagher, B.Sc., MBA, Founder, Kevin Gallagher Consulting | Marie Amazan, MBA, Agricultural Engineer, CEO & Co-Founder, YoFiit | Natasha Dhayagude, B.Sc., CEO, Chinova Bioworks | Nina Vinot, MS, Sales & Marketing Director, TargEDys | Steven Richardson, PhD, Co-Founder & Principal Consultant, Apoqon Consulting
Common Mindset Blocks
Mindset is an issue not often touched on in the scientific world. And yet, many of us face mindset blocks that keep us from success in business (and marketing). Learn some of the personality factors, tendencies, and traits typical of the science-educated CEO and how to overcome them.
The 5-Step Marketing Process
Now that we've dealt with mindset, let's talk about how to DO marketing - and do it well. I walk you through the 5-Step Marketing Process that I have used with my clients to help you Discover, Strategize, Map Your Brand DNA, Launch, and Measure—the entire marketing process from start to finish. You'll gain actionable tips and strategies along with tips on implementing them, whether you are thinking of starting a business or are already well on your way.
“Nothing in life is to be feared, it is only to be understood.”
- Marie Curie
What my network says about working with me
Guangling Jiao, R&D Manager
"Jennifer is professional and smart. She's always passionate and contributed significant research time to understand our product and the market. Her creations are beautiful and educational. Great experience working with Jennifer!"
Laurent Balenci, COO
"We brought Jennifer on board to do a thorough marketing and brand audit. She helped us establish our buyer persona, upgrade our website (new design, content, SEO), write blogs, manage our social media, etc. She is very knowledgeable, responsive, very communicative and possesses a rare combination of great marketing experience and science background. Jennifer is not afraid to go above and beyond for her clients."
Lalit Gugliani, Manager, Business Innovation & Entrepreneurship
"As one of the expert presenters and coaches at the Centre of Entrepreneurship, Centennial College, Jennifer delivers quality workshops on marketing with professionalism and care. She offers a good balance of theory and practical applications and has a positive, engaging, and interactive delivery."
Cara Kennedy, Director of Marketing
"Jennifer has the art of science. She's able to convert scientific information into digestible, relatable marketing messages. She has developed a solid framework/roadmap to help any business in the life sciences or natural health industry succeed. Highly recommend her."
Subscribe to the newsletter
Insights and tools designed for technical professionals