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Marketing planning tips to start off 2024 strong! marketing marketing planning marketing strategy Jan 16, 2024

The new year is in full force. Are you prepared, or feeling overwhelmed about how you’ll reach your goals?

Annual planning can fall by the wayside during busy season, leading us to scramble in the weeks leading up to January.

Speaking with my marketing clients and network, their...

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Come with your science. Leave with your next 12 months of marketing planned & ready to execute business essentials marketing marketing planning marketing strategy Nov 13, 2023

Whenever I have an intro call with someone, or listen to a new client’s challenges, a theme inevitably emerges.

They all have similar business types.

They all have similar business goals.

They all face similar challenges (so much so that Iwrote an entire book on it.)

And while the...

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Want to create your 2024 lead generation plan together? business essentials business strategy marketing marketing planning marketing strategy Oct 26, 2023

In my most recent post, I shared a brand new guide, “How to Gain 100 Leads in 30 Days.” (Pick it up free if you haven’t yet!). It was so well received by my community that we’re turning it into a workshop!

It’s calledYour Next 100 Leads Workshop...

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Why hire a fractional marketing director? My hot take (with $, because I know you're curious) marketing marketing planning marketing strategy Aug 25, 2023

Speaking with so many companies, you start to hear the same things over and over. For me, as a marketing consultant, the one thing they all have in common is a version of this:

"We're ready to shamelessly promote ourselves and get to the next level, but we don't know what to do, how to manage all...

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Planning your marketing when youโ€™re in overwhelm marketing pl marketing strategy Sep 01, 2022

Overwhelm. It happens to business owners and leaders no matter how much we plan. And when we’re in this phase, marketing can feel like something that should be put on the back burner.

But all this does is make sure your goals are even further away.

Here are a few tips to streamline your...

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Marketing budget best practices for small businesses business strategy marketing planning marketing strategy Mar 01, 2022

"Yay, it's marketing budget season!" Said no one ever. (Except maybe me).

From September through the holidays (and sometimes earlier), companies are busy planning for the following year, including determining marketing budget and staffing needs. It’s a big deal and can affect everything...

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