"After a trade show, our team comes back with tons of irrelevant leads that go nowhere." <-- I hear this a lot, especially B2B service providers.

Having planned nearly 100 trade shows in my time, here are my top tips to fix this problem once and for all.

1.  Your company message is too...

The new year is in full force. Are you prepared, or feeling overwhelmed about how you’ll reach your goals?

Annual planning can fall by the wayside during busy season, leading us to scramble in the weeks leading up to January.

Speaking with my marketing clients and network, their...

Whenever I have an intro call with someone, or listen to a new client’s challenges, a theme inevitably emerges.

They all have similar business types.

They all have similar business goals.

They all face similar challenges (so much so that Iwrote an entire book on it.)

And while the...

In my most recent post, I shared a brand new guide, “How to Gain 100 Leads in 30 Days.” (Pick it up free if you haven’t yet!). It was so well received by my community that we’re turning it into a workshop!

It’s calledYour Next 100 Leads Workshop...

Speaking with so many companies, you start to hear the same things over and over. For me, as a marketing consultant, the one thing they all have in common is a version of this:

"We're ready to shamelessly promote ourselves and get to the next level, but we don't know what to do, how to manage all...

Overwhelm. It happens to business owners and leaders no matter how much we plan. And when we’re in this phase, marketing can feel like something that should be put on the back burner.

But all this does is make sure your goals are even further away.

Here are a few tips to streamline your...

"Yay, it's marketing budget season!" Said no one ever. (Except maybe me).

From September through the holidays (and sometimes earlier), companies are busy planning for the following year, including determining marketing budget and staffing needs. It’s a big deal and can affect everything...